Execution / Fieldwork (including Offline and Online)
- Quantitative research
- Face to Face interview (CLT, Intercept, Door to Door)
- Online
- CATI
- Post-mail
- Qualitative research
- FGI
- In-depth interview
- Mystery shopping
- Ethnographic Research
- Desk Research
- Network coverage
CIPMR has established extensive networks covering all major cities in China and is capable of carrying out projects in various small cities or even in the countryside.
- Quality control
- As a member of ESOMAR, CIPMR requires each staff member to comply and adhere to the requirements of ESOMAR for all research projects, and has developed strict quality control practices.
- Strict regulations and SOP are developed to guarantee the data quality at each step.
- Database
