- Qualitative Research includes:
- Focus Groups
- In Depth Interviews
- Online Focus Groups
- Recruiting
Features of CIPMR qualitative research (execution):
FGI/In-depth interview
- Moderators
- Comprehensive experience
- Understanding of the industry
- Probing for and exploring the respondent’s real thoughts
- Qualified respondents
- Strict quality control; supervisor check of all recruits.
- Check of respondents’ qualifications from multiple perspectives.
- Selection of respondents who are willing to express themselves openly.
Facilities
- Standard FGI/In-depth facilities, covering most of the cities nationwide.
- Simultaneous interpretation device provision
Mystery shopping
- Invitation/training and management of the mystery shopper
- Various equipment support
- Specified training
- Comprehensive recruitment channels of the mystery shopper
- Emphasis and evaluation on responsibility
- Project management
- Refined project management system
- Industries that our mystery shopping can cover:
- Automobile
- Service industries (bank / telecom, etc.)
- IT / Communication products
- Retail shops / Department stores
- Restaurant / Hotel
- Gas station
- Other
