Most quantitative projects are interviewed based on Tablet PC or PC
- Quantitative research includes:
- CATI
- WATI
- CAPI
- PAPI
- Online
Features of CIPMR quantitative research (execution):
- Most of the projects are based on Computer or Tablet PC with obvious advantages:
- Avoids question-omission or logic error caused made by interviewer.
- Avoids data input errors.
- Closely monitors each interview and we can determine any abnormalities in interview in real time.
- Controls each question’s show time and forces the respondent to read and answer carefully.
- Controls the interview progress in all cities.
- Avoids loss or delay of paper questionnaires thru delivery.
- Expedites the project’s execution period.
